
Moscone West is officially open for badge pickup for Apple's WWDC 2013 and it's been decorated up both inside and out. Here's a quick look at the design language Apple is using for this year's developer conference... and what it may -- or may not -- mean for tomorrow's keynote!
The banner up top is the one inside Moscone at the badge pickup point. Similar to past WWDC 2013 art, it's got the super-thin typeface mirrored by the year in Roman numerals. Gradients are present, layers abound.
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For the first time this year, Apple has also decorated across the street from Moscone West with 5 large panels showing the Apple logo, stacked, colored, semi-translucent icon shapes (or roundrect shapes at least), and the slogan "where a whole new world is developing". The iPhone 5 event had old-style iOS icons stretched out. Does this have new iOS 7 icons stacked one on top of the other?

iOS 7 seems to be shown off only by the number 7, also super-thin, and set on a background of gradient dots. Not green felt, certainly, but not blasted clean either.

And OS X seems to be represented by just an X, still in the super-thin typeface, but set against a tidal wave.
No iCloud banner this year. Make of that what you will.
The WWDC 2013 keynote kicks off tomorrow at 10am PT/1pm ET. Be here.
Meanwhile, here's a quick-and-dirty version of the icon banner as wallpaper, Retina iPad sized. Just save the linked file to your Camera Roll then scale and crop to fit your device.
Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/m0lbUkz2zJw/story01.htm
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